Log in

entries friends calendar profile SMRT-TV (where my monthly column, Zoinks, appears) Previous Previous Next Next
Fuck Dominos - Si, and I like potatoes.
Fuck Dominos
Okay, I don't know anyone who actually likes Domino's Pizza anyway. Between their dodgy politics and their less-than-edible ingredients, it's pretty much the pizza equivalent of a McDonald's hamburger.

But their cynical attempt to hornswoggle celiac disease sufferers (during celiac awareness month, no less) is still pretty damned low.

Domino's has proudly announced that they've released gluten-free crusts. Sounds awesome, right?

But the crust -- which costs more than the standard crust, of course -- is cooked in the same over as the regular pizzas, with no special trays or anything else. In other words, the pizzas will be fully cross-contaminated. The ONLY people who this would appeal to would be the idiotic folks who view gluten-free as a trendy diet (spoiler: it isn't). Folks with celiac or with major wheat allergies? They're basically screwed here.

Of course, Domino's acknowledges this in the fine print. Which only goes to show that their lawyers had some input. But this is a cynical move designed to pretend they give a shit about their customers when instead, they're likely to send thousands of folks who don't read the fine print to the bathroom or the hospital.

Put bluntly, their use of "gluten-free" to describe this is consumer fraud. Fuck them with a dull pizza cutter.

Current Mood: pissed off pissed off

17 comments or Leave a comment
heathrow From: heathrow Date: May 12th, 2012 12:58 pm (UTC) (Link)
That's just bullshit. Ugh.
fiddle_dragon From: fiddle_dragon Date: May 12th, 2012 01:00 pm (UTC) (Link)
Which is why I'm delighted there are places like stone hearth and bbc and Bill's (omg, Bill's!!! And their main store is in Newton)</p>

And! New to the mix is Chuck E Cheese who would appear to be doing it right.

niftybabe313 From: niftybabe313 Date: May 12th, 2012 01:52 pm (UTC) (Link)
My first thought when I heard about the "GF" crust was "but what about cross contamination?!"...and I'm not even gluten-free. I second the opinion to fuck them with a dull pizza cutter, their pizza sucks anyway.
unquietsoul5 From: unquietsoul5 Date: May 12th, 2012 02:13 pm (UTC) (Link)
I've thought Dominos has been a fraud for years... on so many levels... I don't understand how they stay in business in any area where there is the slightest bit of competition.
raidingparty From: raidingparty Date: May 14th, 2012 06:47 pm (UTC) (Link)
"I've thought Dominos has been a fraud for years... on so many levels... "

"Pizza", for instance... ;9
unquietsoul5 From: unquietsoul5 Date: May 14th, 2012 07:57 pm (UTC) (Link)
Exactly... what they sell is not pizza... soggy cardboard with melted plastic maybe..
not_hothead_yet From: not_hothead_yet Date: May 12th, 2012 02:24 pm (UTC) (Link)
I despise Domino's for myriad reasons but I don't think they're misleading anyone. They've state quite openly the pizza isn't for people with sprue but people with gluten-sensitivity which isn't just "trendy" as well as people who are droppinggluten for dietary reasons. Gluten-free can be helpful for older people who already have intestinal issues and they want to GET sprue.

Dominos statement

not_hothead_yet From: not_hothead_yet Date: May 12th, 2012 02:26 pm (UTC) (Link)
Stupid tablet keyboard

'...older people with intestinal issues who DO NOT want to get sprue"
fjm From: fjm Date: May 13th, 2012 05:01 am (UTC) (Link)
You can't "get" celiac. It's genetic. It can be triggered/activated if you already have it, and it has periods of dormancy even for those people with celiac.
not_hothead_yet From: not_hothead_yet Date: May 13th, 2012 03:48 pm (UTC) (Link)
pardon moi:

DEVELOP pre-existing (but as-yet undiagnosed though suspected due to family members with) celiac

yendi From: yendi Date: May 12th, 2012 06:42 pm (UTC) (Link)
Sure, they released that statement, but their press release cites their consulting with a celiac organization. So yeah, there might be a good side effect for some folks, but Domino's is very deliberately muddying the waters.

not_hothead_yet From: not_hothead_yet Date: May 12th, 2012 10:05 pm (UTC) (Link)
That press release is pretty clear about the fact that the 'gluten-free" is for gluten sensitivity not celiac. I don't blame you for being pissed that they aren't REALLY doing gluten-free (only "gluten-mild" I guess) but they really aren't being misleading about it. I have several mom-friends who have children with Sprue and its well-known that the regulations for calling something "gluten-free" do not put restrictions on cross-contamination. I think that is something that needs to be overhauled for sure but frankly I'd be more mad at the Celiac organization for letting Domino's get away with calling something "gluten-free" when it isn't recommended for celiac sufferers. Seriously, how much were THEY paid off to put their name on that promo?
dark_blade From: dark_blade Date: May 12th, 2012 11:49 pm (UTC) (Link)
Have you missed their No is the new Yes campaign?

I've written to them. I'm getting things together to start a petition and online group to ask them kill that part of their artesian pizza campaign, but I've not put it up yet because I'm waiting to see how they respond--I want to put their response up with everything else.

Edited at 2012-05-13 12:11 am (UTC)
yendi From: yendi Date: May 13th, 2012 12:19 am (UTC) (Link)

Seriously? That's their campaign slogan?

What the hell is wrong with that company?
dark_blade From: dark_blade Date: May 13th, 2012 01:54 am (UTC) (Link)
It's one of them. I got my reply:


Thanks for writing! We apologize if we didn’t clearly communicate our thinking behind our new ad campaign. We pride ourselves on saying "yes" and giving people exactly what they want - especially considering there are more than 34 million ways to make a single Domino's pizza. But our Artisan Pizza isn't just any pizza - and what makes our four Artisan Pizza recipes special is that each was meticulously designed by our chefs to have the perfect balance of ingredients. If we put anything else on this pizza, it wouldn’t be an Artisan. That’s what our “no” TV spot is meant to convey. In our light-hearted way, we’re letting you know that we are doing this for you.

Have a great day!

*headdesk* My problem is the specific phrase. If they said "We're providing great service and great food by saying no" or.. well, ANYTHING ELSE that wouldn't be saying No means Yes... I wouldn't care!
dark_blade From: dark_blade Date: May 13th, 2012 02:09 am (UTC) (Link)
I've requested contact info for someone higher up in marketing or customer service or whatever the appropriate department is.
fjm From: fjm Date: May 13th, 2012 05:00 am (UTC) (Link)
Thank you for the warning.

Some people by the way could cope with this: my Dad for example. I of course won't even shake hands with someone eating pizza.
17 comments or Leave a comment