But their cynical attempt to hornswoggle celiac disease sufferers (during celiac awareness month, no less) is still pretty damned low.
Domino's has proudly announced that they've released gluten-free crusts. Sounds awesome, right?
But the crust -- which costs more than the standard crust, of course -- is cooked in the same over as the regular pizzas, with no special trays or anything else. In other words, the pizzas will be fully cross-contaminated. The ONLY people who this would appeal to would be the idiotic folks who view gluten-free as a trendy diet (spoiler: it isn't). Folks with celiac or with major wheat allergies? They're basically screwed here.
Of course, Domino's acknowledges this in the fine print. Which only goes to show that their lawyers had some input. But this is a cynical move designed to pretend they give a shit about their customers when instead, they're likely to send thousands of folks who don't read the fine print to the bathroom or the hospital.
Put bluntly, their use of "gluten-free" to describe this is consumer fraud. Fuck them with a dull pizza cutter.
Current Mood: pissed off